Ready to take your business to the next level? Join us at Business Unplugged on November 12 in Helsinki!

Business Unplugged is back for its 10th edition in the heart of Helsinki, bringing together entrepreneurs and business minds for an evening of inspiration, learning, and meaningful connections. This year, the spotlight is on sales and marketing. Sell smart, market smarter!

The event will dive into sales and marketing, covering how to sell in Finland and understanding the Finnish customer. Hear inspiring stories from entrepreneurs, gain actionable insights, and make the most of networking opportunities with like-minded professionals.

The event will take place on November 12, 2025, from 5:00 PM to 9:00 PM in Helsinki. The venue is Sofia, located at Sofiankatu 4 C.

Speakers

More speakers will be announced soon.

Pavel Maksimenko

Entrepreneur & Chair of the Migrant Entrepreneur Committee

Pavel Maksimenko is an entrepreneur and partner at Adeptus Oy, specializing in emotional intelligence and decision psychology in leadership and sales. With over a decade of executive experience, he now helps leaders and organizations grow by combining science-based methods with practical training programs. He also serves as the Chair of the Migrant Entrepreneur Committee of Suomen Yrittäjät.

Essi Eirene

DJ

DJ Essi Eirene is a regular in Helsinki nightlife. She serves an eclectic mix of genres ranging from disco and pop to house from different eras, keeping the mood high throughout the evening.

Marianne Ruusunhelmi

Host & Specialist

Marianne Ruusunhelmi works as a specialist at Suomen Yrittäjät focusing on migrant entrepreneurs, solo entrepreneurs, and those in the creative industries. She is dedicated to strengthening the visibility and impact of these entrepreneurs within Finland’s business landscape.

Petri Parvinen

Professor

Petri Parvinen works as Full Professor of Strategic Marketing and Management at the University of Helsinki, the leading university in Finland, and as part-time Visiting Distinguished Professor at the Aalto University School of Business. His interdisciplinary research has been published in an leading journals in marketing, sales, management, innovation, natural resources management, information systems and computer science and he has authored several best-seller books. He has worked with hundreds of organizations, reinforcing growth by helping the front-line of sales organizations. He is the original father of the Aalto Ventures Program (AVP), a popular worldwide lecturer, non-executive board member and investor with private equity funds. In a book review, he has been pegged “an academic enfant terrible, whose uncontainable power of expression is something new and fresh from the academic community.

Maria Nyroos

Host & Specialist

Maria Nyroos is a digital and innovation policy specialist at Suomen Yrittäjät. She has strong expertise in RDI and EU affairs and is committed to promoting innovation and supporting businesses as key drivers of Finland’s growth.

Harri Jaskari

Vice President

Harri Jaskari is the director of business policy at Suomen Yrittäjät. He has a diverse background in politics, business advocacy, and research. He has served three terms as a Member of Parliament, as Party Secretary of the National Coalition Party, and as a Special Adviser to a Minister. Harri has represented business interests both at the Confederation of Finnish Industries and at the Chamber of Commerce. In addition, he has worked in the export industry and conducted research on growth entrepreneurship in Finland and the United Kingdom

Programme

The program will be updated soon.

Arrival at your own pace.

Pavel Maksimenko, Chair of the Migrant Entrepreneur Committee, will deliver the welcome remark.

Prof. Petri Parvinen, University of Helsinki

Hear from immigrant entrepreneurs in Finland as they share their journeys, challenges, and key lessons learned. Discover how they navigated a new business landscape, built networks, and turned their ideas into thriving ventures. The discussion will also feature Harri Jaskari, Vice President of Suomen Yrittäjät.

The Migrant Entrepreneur of the Year 2025 will be honored at this year’s Yrittäjäpäivillä in Tampere in October. The winner will be introduced, and their video presentation will be shown.

The final part of the event will feature DJ Essi Eirene performing for two hours, along with cocktail bites, relaxed networking, and a chance to explore the exhibitor stands.

Partners

The event is organized by Suomen Yrittäjät, with Fortum and Yrittäjäkassa as partners.

Registration

The event is free of charge and open to everyone. Seats are limited, so register now to secure your spot. Please note that registration is binding, and a no-show fee of €50 will be charged if you do not cancel at least one week prior to the event.

Venue: Sofia, Sonck’s Hall

Venue: Sofia, Sonck’s Hall

Located in the heart of Helsinki’s Empire-style district, Sofia has a rich history dating back to 1771 and has served many purposes over the centuries—from a sugar refinery to Stockmann’s early department store. Today, it offers versatile event and seminar spaces. The venue is just a short walk from the Central Railway Station and Market Square, with excellent public transport connections nearby.

How to get here

Contact

If you have any questions, please feel free to contact us!

Marianne Ruusunhelmi

Specialist, Suomen Yrittäjät

marianne.ruusunhelmi@yrittajat.fi

050 559 9225