Yrittäjät - Rinnallakulkija


Business Unplugged 2020

Are you an entrepreneur or would you like to start your own business in Finland?

Business Unplugged is an event for all entrepreneurs and entrepreneurially minded people looking to grow their business and their mindset while being inspired by the entrepreneurial journeys of others. It is especially for those interested to develop their own business or business idea.

At the event you will take part in a workshop of your choice to boost both your business and personal skills, hear exciting stories from other entrepreneurs and celebrate the Migrant Entrepreneur of the Year 2020 who will be awarded a 5 000 euros award. You will also get to hear last year’s winner Faisa Egge’s story from Amanihoiva Kotihoito Oy.

Come and join to energize yourself and your business! The event is organized by Suomen Yrittäjät in co-operation with Google, NewCo and Elo.

Welcoming words
Ali Giray

Welcoming words by Ali Giray, chairman of the Migrant Entrepreneur Network at Suomen Yrittäjät

Keynote by Migrant entrepreneur of the year 2019
Faisa Egge

Faisa Egge, owner of Amanihoiva Kotihoito and Migrant entrepreneur of the year 2019 will keep an inspirational speech 

Migrant Entrepreneur of the Year finalists’ panel

Three finalist will do a 3 miniute pitching and then continue with a panel discussion

Migrant Entrepreneur of the Year Award 2020

Short introduction by Satu Huber, the CEO of Elo.
Judges hand out the prize and the winner gives a speech.

Supporting entrepreneurship
Mikael Pentikäinen

Mikael Pentikäinen, the CEO of Suomen Yrittäjät 

Workshops #1 to support different stages of your business journey

DIY healthy mind! (45 min by ELO)

YEL - more than pension insurance (45 min by ELO) 

Starting a business (45 min by NewCo Helsinki)

Be found online and appear professional to your customers (45 min by Google My Business & Google Workspace)

#IamRemarkable workshop (90 min by Google)

Service design (90 min by Pamela Spokes)

Workshops #2 to support different stages of your business journey

DIY healthy mind! (45 min by ELO)

YEL - more than pension insurance (45 min by ELO)

Be found online and appear professional to your customers (45 min by Google My Business & Google Workspace)


Faisa Egge

Founder and CEO of Amanihoiva Kotihoito Oy

Faisa Egge won the Migrant Entrepreneur of the Year 2019 award. She is the founder and CEO of Amanihoiva Kotihoito Oy from Central Ostrobothnia. Her company offers home care services to seniors and personal assistance to the disabled in their own homes. Faisa came to Finland in 2008 from Kenya with just two suitcases. She started her career collecting bottles for refunds and working in a pizzeria. In 2012 she became an entrepreneur.

Ali Giray

Founder of Joensuun Tulkkikeskus Arife Oy

Ali Giray is a serial entrepreneur and the chairman of the Migrant Entrepreneur Network’s Management Team. Ali has worked as an entrepreneur in many different fields from the restaurant business to the world of digital economy. He is an active member of society and is not afraid to use his voice. Ali’s mission is to make Finland a more welcoming country to migrant entrepreneurs.

Mikael Pentikäinen

CEO of Suomen Yrittäjät

Mikael Pentikäinen has been the Managing Director of Suomen Yrittäjät since 2016. He took over the position after being the Editor-in-Chief of the Maaseudun Tulevaisuus magazine. He has previously worked as the publisher and corresponding Editor-in-Chief at Helsingin Sanomat. During Pentikäinen's term Helsingin Sanomat changed from broadsheet to tabloid. After his career at Helsingin Sanomat, Pentikäinen became an entrepreneur and wrote a book called Luottamus (Trust). In the book, Pentikäinen shares his views on what trust is and how everyone can build it in their own lives.

Satu Huber

CEO of Elo Mutual Insurance Company

I am currently the CEO of Elo, one of the largest Finnish pension insurance companies, with a broad customer base and investment assets of more than 23 billion euros. During my long career, I have worked in the private and public sector both with large and small companies and institutional clients.

Event organizers

Heiju Simola and Aicha Manai
The event is free of charge
but registration is required

#IamRemarkable workshop

Yacine Samb, Google

#IamRemarkable is a Google initiative empowering women and other underrepresented groups to celebrate their achievements in the workplace and beyond. This interactive workshop is suitable to anyone who wishes to learn more on how to self-promote with confidence. Many of us struggle when it comes to talking about our own accomplishments. Cultural and gender modesty norms as well as impostor syndrome can prevent anyone from acknowledging their remarkable attributes and expressing their achievements.

DIY healthy mind!

Päivi Pärkkä & Noora Poussu, Elo

Continuously changing working life challenges our mind and mental health – the good news is that you can do something about it. 

In our workshop you get to hear about brain ergonomics, self-leadership and mental health issues in Finnish working life. Come and join us in strengthening your working ability now and in the future!

YEL - more than pension insurance

Maria Ihalainen, Elo

When calculating pensions, income from your initial entrepreneurial activities is taken into consideration.

YEL income has an impact on your life substantially long before you reach pension age. In the workshop we hear great real life stories and calculate case studies about social security for entrepreneurs. 

Starting a business

Elie El-Khouri

Are you considering Entrepreneurship? Start by participating in a Starting a Business Info!

In the info you will get basic information about entrepreneurship, which is useful to all who are considering starting own business.

What kind of entrepreneurship have you been thinking? Do you know what is the difference between acting as a light entrepreneur or starting on your own with ”toiminimi” or starting a limited company (osakeyhtiö)? What changes comes with the status of Entrepreneur? What kind of permits, insurance might you also need? How about taxation, VAT?

Service Design

Pamela Spokes

In this workshop, I will walk you through the different aspects you need to develop a business idea or to develop your current business offering through service design methodology and tools. At the end of this workshop, you will 

- understand what service design is and how it fits into other kinds of design

Be found online and appear professional to your customers - Google My Business & Google Workspace

Krista Pohjanlehto, Industry Manager, Google

The workshop includes practical tips on how to get your business in front of customers in Google Search and Maps - for free. Learn how to set up a free Google My Business account that allows you to interact with customers easily in one place. Other content includes learning the basics of how to make your business look professional with help of Google Workspace. 

Contact information
I have some more questions - where do I get answers?

You can contact heiju.simola(at)yrittajat.fi